FOOTSTEPS
Each step we walked is of same importance.
ALL STARTED SMALL
SATAMI founded in a small neighbourhood of Hong Kong to introduce good quality yet affordable lingerie products manufactured in Taiwan.
Tuen Mun New Town in Hong Kong 1985 |
DISTRIBUTED LOCALLY
SATAMI became a well know local distributor for quality lingerie at affordable price and sold to over 100 local retailers in Hong Kong.
Satami with great success in wholesale distribution to local retailers |
SHOP COMES TRUE
First SATAMI store opened, selling our own branded lingerie and undergarment directly to women.
Satami brand launched |
BLOOMING IDEA
Upon acquired extensive lingerie knowledge and experience, SATAMI came up with an pioneer idea to enrich her production: ‘‘creating functional lingerie for specific body shapes that can provide instant shaping effect and long term body maintenance function, with the intelligent use of advanced fabrics combined with specific design cuttings and well-thought tailoring techniques.’’
We named these new designs, “Functional Shaping Bras”.
New concept of functional shaping bra design |
MARKET IT OUT
Our New line of “Functional Shaping Bras” and shapewear marketed out to the market by our sales team.
Satami products appeared in mass department stores |
LOCAL LEADER
With a growing demand in functional lingerie for women, SATAMI became one of the well-known functional lingerie brand in Hong Kong.
See satami.com.hk for local presence.
Satami known as functional lingerie and shapewear expert |
ONE STEP FORWARD
Continuous innovation became SATAMI’s everyday culture. SATAMI created and launched many functional lingerie and shapewear inventions utilizing the uptrend of the latest technology and advanced materials to strengthen up our image as bra and shapewear expert for women.
Creativity is a Satami culture |
LOCAL FOOTPRINTS
Supported with local marketing and branding campaigns, over 20+ directly operated stores and over 100+ small local retailers selling SATAMI products in Hong Kong, which marked SATAMI as one of the remarkable functional lingerie retailers in the region.
Satami is one big inspiring team family |
WALK INTO DIGITAL ERA
SATAMI launched her online shop to serve global customers. Designed with a user friendly feature to recommend styles and sizes of lingerie for customers, it greatly improved online lingerie shopping experience of customers by reducing the return rate due to wrong sizes and styles as suffered in other online lingerie stores.
Online store that thinks for you |
A new page of wireless bras that shape and support as good |
RESTATEMENT OF WIRELESS BRA
Satami turned around the social norm of thinking wireless bras are less supportive by creating a new line of wireless bra with instant shaping effect and support as good as a wired shaping bra. SATAMI believes that “Wireless Shaping Bra” is a new milestone for future bra design for women.
NEW SHAPING ACTIVEWEAR LAUNCH
We launched our all-new product line, “Shaping Activewear” under our brand SATAMI Active at our retail shops in November 2017. A totally new and fascinating episode for SATAMI.
Satami is now into active wear |
THE SPECIALTY STORE
Our first ever specialty shop selling our Shaping Activewear and Shapewear products is opened carrying our new sub-brand SATAMI Active.
SA THE SPECIALTY STORE Now Open |
THE SATAMI PLUS STORE
Our first flagship store SATAMI Plus opens in The ONE mall, Tsim Sha Tsui in November to carry the full range of our products plus new Satami Active branded activewear.
Life to the fullest for all women
1st SATAMI Plus STORE Open |
MERGE DIGITAL & REAL WORLD
Launch computerised lingerie fitting and selection program in retail stores to aid customers to choose lingerie and shapewear with best styles and right sizes.
New bra fitting era at Satami stores |